Some say that predicting donor likelihood is the most important application of data science in higher education advancement.
I think it’s only the beginning.
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As any mathematician will tell you, counting something simply confirms its existence—nothing more, nothing less. Why is it, then, that when it comes to engagement, advancement is so obsessed with counting things?
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In this video, EverTrue CEO Brent Grinna caught up with Dr. Jay Le Roux Dillon at CASE/DRIVE to discuss Alumni Engagement trends in 2018 and Jay’s groundbreaking research into #AlumniIdentity.
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Every graduate leaves their alma mater with a distinct impression of their time in school. Some will remember it fondly, others in a more negative light. At face value, there is probably little colleges and universities can do to change that impression post-graduation. But that hasn’t stopped institutions from trying and failing.
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Alumni giving is crashing and the culture of sameness in advancement is partially to blame. Why? Because colleges and universities simply don’t know their alumni very well, and in the networked age – where the battle for attention is primary to everything else – higher education is woefully behind in being able to demonstrate post-graduation value to alumni.
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At some level, every fundraiser knows that alumni engagement is an important driver of alumni giving. At the same time, the advancement profession seems perpetually perplexed by how to measure engagement and apply those measures to increase philanthropy. Why is that?
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What's in store for advancement pros trying to build programs for the future? Listen in to my first podcast conversation on higher education fundraising and Alumni Identity.
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Download and read the entirety of Jay's original research on Alumni Identity.
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